![]() Proven ability to learn technology quickly.Effective producer of high-quality work with a desire for increasing responsibility.Self-starter with ability to thrive under pressure in a fast-paced environment.Inquisitive action-biased mind, appropriately focused on customer and business critical metrics.Demonstrated success in deploying effective marketing communications at scale.Must have experience in warming up new IPs and monitoring domain reputation.Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage.1+ years experience in CRM or Lifecycle Marketing roles (B2C only).Ensure the highest standards, employ best-practices and foster accountability. ![]() Embrace established processes and find opportunities to improve efficiency of role.Flawlessly execute tests and tactics that increase player health and lifetime value.Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement.Coordinate creation of briefs, copy, art, text/HTML templates, target segmentation, tests, etc.This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games. This includes ownership of the setup, maintenance, copy, art and reporting. The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game.
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